CRM & Loyalty Specialist

Location

Sweden, Stockholm, Norway, Oslo

Apply by

2025-10-31

As a CRM & Loyalty Specialist, you will work alongside the CRM & Loyalty Platform owner and our Salesforce team to build, develop, and optimize our CRM capabilities in Salesforce towards the B2C (Business to Customer) segment, this is to be done in close collaboration with the Loyalty & Customer experience team. You will manage meetings, stakeholder coordination, gather technical & functional business requirements, and configure platform components to support business strategies & initiatives across the organization.

You will contribute directly to our platform development, system integrations, and the 360 view master data of our guest profiles. This role requires hands-on technical work and close collaboration with developers, architects, and business stakeholders.

You will work closely with internal stakeholders, especially our Loyalty & Customer Experience team,  to understand their business needs & requirements connected to the CRM & Loyalty platform including our new CRM database & our upcoming Loyalty engine to start with. You will be supporting them to deliver on business strategic goals.

Key responsibilities 

  • Keep up to date with trends & technologies within the CRM & Loyalty domain
  • Work closely with internal stakeholders to understand their business needs & requirements, particularly the Loyalty and Customer Experience team.
  • Secure timeline and delivery for new features, both functional & technical.
  • Translate business needs to technical user stories
  • Ensure that customer data is structured and is up to date for insights and personalisation. 
  • Support the business in planning and running the Loyalty program, as well as working closely with our Product Teams.
  • Be responsible for testing and signing off new functionality.
  • Training users and being a super user for the users. 
  • Monitor that all systems are synchronized as expected within the CRM & Loyalty domains. 

Qualifications and Skills:

  • Technical & functional knowledge around CRM databases & Loyalty engines.
  • 3  years of experience in operational work within any CRM and specifically toward the B2C segment.  
  • Experience from working with functional & technical requirements 
  • Proven success in stakeholder management  
  • Confidence and ability to communicate with stakeholders to support proposed development items, process improvements and operational needs
  • Proficiency in Swedish and English
  • Ability to work collaboratively in a diverse team environment.
  • Excellent problem-solving and communication skills.
  • Familiar with industry technologies to be able to gather & present relevant data

 

You will report to CRM & Loyalty Platform Owner

 

Apply

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