CRM & Loyalty Specialist

Strawberry has one of the fastest-growing loyalty programs in the Nordics, with the ambitious goal of reaching 5 million members by 2030. Our mission is to ensure digital sales and loyalty by creating the world’s best guest journey, and we are looking for a true superhero to help us reach new heights.

This role is a key driver for our loyalty operations, responsible for ensuring that the entire organization understands and delivers on our member promise. 

We are looking for a highly structured individual with a passion for customer satisfaction, who combines a deep understanding of hotel operations with a strong grasp of technical solutions and digital tools. We think you have a university degree and a passion for our fantastic industry! We expect you to have knowledge about tier and point-based loyalty programs, and previous hands-on operational experience with CRM systems and loyalty program management is highly meritorious.

Key Responsibilities

Your focus will be to make sure that the program can be delivered to our members according to the rules set at any given time. Securing the end-to-end flow, the correct setup of the program mechanisms. You will take part in the implementation of new mechanisms as well as lead the monitoring and follow-up of existing flows and functionality.

• Campaign & Loyalty Program Management: Independently manage, build, and deploy all loyalty marketing campaigns (e.g., Superspenn, segment-specific offers) within the CRM platform (Salesforce) and Loyalty Engine (Gravty), ensuring flawless execution across all channels, while also taking operational ownership of program configuration (tiers, benefits, and Spenn calculation logic).
• Data Quality & System Governance: Monitor and maintain the integrity and accuracy of the central member profile data (CLV, Tier Status, consent) across integrated systems. Act as the key contact point for troubleshooting data discrepancies and fixing integration/mapping issues between the core system and loyalty platforms.
• Performance Optimization & Reporting: Follow-up, optimization, evaluation, and reporting of initiatives. Administrate and autonomously manage the day-to-day operation of the loyalty program ruleset, including configuring new benefits, managing the Spenn calculation logic, and ensuring the technical delivery and consumption of member tiers and benefits across all touchpoints.
• Cross-functional collaboration between Tech, Marketing, and Loyalty to deliver the holistic customer journey.

Soft skills

• Technical understanding with a high focus on detail. Structured, data-driven, and business-oriented.
• A Proactive & Strategic Doer: You are a self-starter who drives initiatives from A to Z. You are highly structured, able to set and meet deadlines, and aren't afraid to challenge the status quo in order to find the best solution.
• Operational & Strategic Acumen: You understand the true value of loyalty and how to connect it to the realities of hotel operations. You thrive in a fast-paced environment and have a passion for creating excellent service.
• Strong Communication & Influence: You possess great communication and presentation skills, with the ability to engage and influence stakeholders at all levels. You bring good energy and are a passionate advocate for both our members and our brand.

Valid working permit and residency in Sweden or Norway is required.

Does this sound like a challenge for you? Then we would love to see your application. Placement at our head office in Stockholm or Oslo. The role is to be filled as soon as possible. Norwegian or Swedish speaking is required for this position.