Lifecycle and Personalization Analyst

About the role
We are looking for a Lifecycle & Personalization Analyst to join our Commercial Insights & Personalization team. In this role, you will work at the intersection of customer data, lifecycle marketing, and personalization, and will be the dedicated analytics partner of the Omnichannel (CRM) team. You will play a key role in shaping how we engage customers across email, push, and in-app - using data and experimentation to improve relevance, retention, and customer lifetime value. You will champion insights, experimentation, and personalization logic that directly impact customer experience and commercial performance. We are looking for someone who is not only analytical, but also curious, proactive, and confident in challenging ideas - a true analytics sparring partner.

Besides reporting to analyze journeys and campaign results, it will also require hands-on analytical responsibilities like communicating those insights, and working directly with data, segmentation, and experimentation end-to-end.

What you will do

• Analyze customer behavior and lifecycle journeys (onboarding, engagement, retention, reactivation)
• Generate insights and identify opportunities to improve customer experience, engagement, lifetime value, and personalization
• Translate analysis into clear, actionable recommendations with measurable impact
• Develop and refine segmentation and targeting strategies
• Independently design, execute, and analyze experiments (A/B tests) across CRM channels ensuring statistical significance and commercial impact
• Support in evolving how the organization works with lifecycle marketing and personalization

What we are looking for

• At least 5 years of experience in CRM analytics, lifecycle analytics, or marketing analytics
• Strong hands-on experience with campaign analysis, segmentation, and customer data
• Experience working with CRM or marketing automation platforms (e.g. Braze, Salesforce, HubSpot), CDP, and personalization tools
• Proficiency in SQL and experience with visualization tools such as PowerBI, Tableau, or GA4
• Understanding of experimentation (A/B testing in CRM channels)
• A curious and proactive mindset that explores data, asks questions, and challenges the status quo
• Confidence to engage stakeholders and act as a business partner and advisor 
• Strong communication and storytelling skills
• Experience in e-commerce, hospitality, travel, or subscription-based businesses (nice to have)

What success looks like

• You identify key moments in the customer lifecycle and improve them
• You help increase engagement, retention, and customer lifetime value
• You proactively shape lifecycle strategies with insights
• You act as a trusted advisor and challenger to stakeholders and not just a data provider
• You help shift CRM from campaigns → data-driven lifecycle management

Why join us?!

Room for great ideas. You’ll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward, we have the platform to let you do it. Did we mention…?

• We’re a social and friendly team, and you’ll have energetic and caring people all around you, and many opportunities to socialize throughout the year.
• We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.
• We have great employee benefits - amazing discounts at our hotels and restaurants, and from external partners. 
• As a SuperColleague, you get 4 free hotel stays per year.
• Offices in Stockholm or Oslo, with lunch at a friendly price. 
• If you are ready to take on this exciting challenge and contribute to our innovative marketing initiatives, we encourage you to apply!