Packaging & Ancillary Sales Manager

The opportunity

Strawberry operates hotels across the Nordic region, each with its own character and guest. The commercial potential in how we package and sell experiences around those stays is largely untapped today.

That's where you come in.

You will own packaging and ancillary sales end-to-end: defining the strategy, building the structures, working with hotels to identify what's genuinely worth selling, and making sure the right offer reaches the right guest at the right moment in their booking journey. This is a role with real autonomy and real commercial impact, not a coordinator position.

You'll report to the Head of E-Commerce and Content and be part of the Marketing and Digital Sales team, working closely with revenue, operations, product and digital sales colleagues across the business.

What you'll be responsible for

Packaging across the full portfolio. You develop, structure, and maintain packages for all Strawberry hotels and distribution channels. Packages should feel locally rooted and genuinely reflect each destination, not generic bolt-ons. You work with hotels to find what's actually worth packaging and make sure it's both sellable and profitable.

Ancillary sales across all digital platforms. You own ancillary sales on all Strawberry markets and websites such as add-ons, parking, EV charging, gift cards, etc. That means building a more systematic, data-driven approach to upselling, making sure the right product is offered to the right guest at the right hotel, at the right moment. You manage third-party partner relationships where relevant.

Product stakeholder for packaging and ancillary. You're the person closest to what guests actually want to buy, which makes you a key commercial voice in product development for this area. You translate guest and commercial insights into product priorities, and you make sure what gets built actually sells.

Who we're looking for

• 3-5 years of experience with ancillary sales, packaging, upselling or cross-selling

• Solid understanding of digital distribution and the guest booking journey

• Comfortable building processes and structures from scratch, you've either done it before or you have a genuine appetite for it

• Comfortable in Excel and the Office suite

• Fluent in Norwegian or Swedish. Working proficiency in English

• Builds relationships easily and presents ideas and results clearly

You'll stand out if you have:

• Background in hospitality or travel, in a commercial, operational, or revenue-related role

• A track record of working across departments

• Interest in product development and how commercial logic translates into what gets built

• Previous experience with hotel management systems, especially Mews

• Experience in, or a genuine interest in AI solutions to create more attractive products and increase sales

This role suits a person that likes to set direction without waiting for a playbook. You're structured enough to keep many things moving, creative enough to spot non-obvious opportunities, and grounded enough to work well with both hotel teams and central functions. You make things happen.

Why join Strawberry

• Room for great ideas. You’ll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward, we have the platform to let you do it. 
• We’re a social and friendly team, and you’ll have energetic and caring people all around you, and many opportunities to socialize throughout the year.
• We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.
• We have great employee benefits - amazing discounts at our hotels and restaurants, and from external partners.
• You get 4 free hotel stays per year.
• Great offices in Stockholm and Oslo

If you are ready to take on this exciting challenge and become a part of a great team with big ambitions, we encourage you to apply today!

Practical details

• Start date: By agreement, preferably as soon as possible

• Location: Solna/Stockholm or Frogner/Oslo

• Reports to: Head of E-Commerce and Content

• Team: Marketing and Digital Sales at Strawberry

• For questions regarding the position: [email protected]