Lifecykel Marketing Specialist

Are you someone who turns a blank canvas into a customer journey that actually moves people?

At Strawberry, we believe every message we send should feel like it was written just for you. We're looking for a Lifecycle Marketing Specialist to join our Omnichannel team — someone who loves the craft of campaign production as much as the science of making it better.

This isn't a "set it and forget it" role. You'll own the full lifecycle of our campaigns — from the first newsletter draft to the push notification that nudges a guest back through our doors — and you'll always be asking: how do we make this smarter?

What you'll be doing:

• Campaign production & management: Build and manage campaigns across email, SMS, and app push in Braze — with a keen eye for quality, consistency, and the guest experience at every touchpoint.

• Lifecycle & journey thinking: Work across customer journeys to ensure our campaign messaging is timely, relevant, and effective — from welcome flows to win-back campaigns and everything in between.

• Automation & efficiency: Proactively look for opportunities to automate manual processes and improve how we work, so the team spends less time on repetition and more time on impact.

• Performance monitoring & test-and-learn: Track how campaigns are performing, run A/B tests, and bring data-backed recommendations to the table. You don't just report the numbers — you act on them.

• Newsletter production: Own the end-to-end production of our newsletters in Braze, from build and QA to send and reporting.

• Collaboration on larger automations: Occasionally roll up your sleeves on more complex automation projects alongside the wider Omnichannel and tech teams.

Who you are:

You're organised, curious, and a little bit obsessed with getting things right. You care about the guest experience and you understand that a well-timed, well-crafted message can make all the difference.

We're looking for:

• Solid hands-on experience with Braze — you know your way around Canvas, campaigns, and segments

• A genuine interest in automation and making processes more efficient

• Experience running campaigns across email, SMS, and push

• A test-and-learn mindset — you're comfortable with iteration and not afraid to try something new

• Good analytical instincts — you can read performance data and know what to do with it

• A collaborative spirit and clear communicator across teams

Room for great ideas

You'll join one of the most exciting brands in the Nordics — a team that's social, ambitious, and genuinely fun to work with. We move fast, we support each other, and we actually implement the good ideas.

Did we mention…?

• Amazing hotel and restaurant discounts, plus perks from our external partners

• 4 free hotel stays per year as a SuperColleague

• Offices in Stockholm or Oslo, with lunch at a friendly price

• Energetic, caring people all around you — and plenty of chances to socialise throughout the year

Location: Strawberry HQ, Stockholm or Oslo

Ready to make our guest communications genuinely great? We'd love to hear from you.

Start date: August 2026 Application deadline: asap Questions about the role? Reach out to the Head of Omnichannel (no applications via email): [email protected]