International Sales Director - MICE

International Sales Director - MICE

At Strawberry, we believe in pushing boundaries, creating unforgettable experiences, and think differently about the hotel industry. We are looking for an ambitious, high-performing, and self-driven International Sales Director for MICE to focus entirely on driving our global commercial growth.

Your focus will be doing what you do best: traveling, networking, building strategic partnerships, and closing major international deals.

What you'll do:

As our International Sales Director, your main objective is to put Strawberry on the global map for international planners, corporates, and agencies.

Key Responsibilities:

As our International Sales Director, your focus is entirely on driving revenue and creating new business opportunities for Strawberry across international markets.

In this role, you will:

• Drive International MICE sales: Proactively find, negotiate, and secure bookings for international meetings, incentives, conferences, and events.
• Present and sell our portfolio: Act as the primary contact point for international clients, introducing and selling the wide range of hotels within Strawberry.
• Build and maintain relationships: Develop long-term, professional relationships with clients, international MICE agencies, and key decision-makers within the global meetings and incentive industry. 
• Key Partner Management: Maintain and develop our strategic relationships with key destination marketing organizations and global agencies.
• Travel and network: Travel frequently to international markets to represent Strawberry at trade shows, workshops, and direct client meetings.
• Pipeline management: Take full ownership of your own sales pipeline, from identifying new leads to closing the contract.

This is a permanent position for 100% with a start date to be agreed upon. 

You'll shine here if you:

Are a heavy-hitter in sales, a natural networker, and a closer who thrives when given total autonomy. You don't want to manage a team; you want to manage the market and own your commercial success.

• Relevant Experience: A strong, proven background in international sales, specifically within the travel, hospitality, or MICE industry.
• An Existing Network: A well-established network of international MICE buyers, corporate clients, or agencies.
• Industry Knowledge: Experience collaborating with key stakeholders and agencies or major global MICE intermediaries is highly valued.
• A Passion for Travel: You genuinely enjoy being on the road and have the flexibility required for frequent international travel.
• Stockholm Base: You are preferably located in the Stockholm area, allowing for close connection with our local team when you are not traveling.
• Strong Communication Skills: You are fluent in English, both written and spoken. Swedish or other European languages are a strong plus.

• A Down-to-Earth, Driven Attitude: You are structured, commercial, and comfortable working towards clear targets without needing day-to-day supervision.

We value the power of diversity within Strawberry. Different backgrounds, experiences, and ideas create a unique and inspiring work environment.

What we offer:

• An exciting and varied work environment with a fast pace
• The right tools and support to flourish both professionally and personally
• Staff discounts and friends & family rates at our 200+ hotels
• Four free hotel nights each year
• 25% discount on food & beverages at all our restaurants & bars
• Sweet deals on experiences, travels, retail and lots more!

About us:

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. Our team of 20,000 passionate individuals from more than 166 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

Ready to start an exciting journey with Strawberry?

Apply today and be part of creating unforgettable experiences!
Applications are reviewed continuously, and positions may be filled before the deadline. Interviews are conducted on an ongoing basis.